Guides to Starting Your Own Flower Shop in Singapore

If you are planning to put up your own flower shop in Singapore, you have to carefully consider several things before you embark on this challenging journey in your career as a real entrepreneur. Lisa Mae Franco, who started her cheap flower delivery service in Singapore years back, shared, “I am from Malaysia, and I just wanted a fresh start and build my own business when I landed here in Singapore hoping I can make a living out of it. Since my mother owned a flower shop in Kuala Lumpur, and I have quite a long experience in helping out in her business, I knew my way around flowers. It took a while before I earned back the capital because the cost of living here in Singapore is comparatively higher, but as soon as I learned to untangle the rope of the business, I was able to earn more than I expected. I figured, if I make my flower delivery very affordable, I will get clients from all socio-economic classes. And true enough, this marketing strategy worked. I was even able to get customers outside of the city. Now, I get at least 25 orders in a day.” But, hitting it big will not be attained overnight. Here are some guiding tips for you in case you already have your heart set in establishing your own flower shop in the near future. Read on.

• First, make up your mind on how will you get your products to be sold: There are two simple options. Either you grow your own flowers or you get them from a wholesaler/ supplier . Knowing that Singapore is a very populous city, it is highly likely that you will find it difficult to do the former even when you have a rooftop where you can grow the flower. Although this is a viable option, your space for the flower garden will be limited. If you are going for the latter, make sure you study first which of the wholesalers/suppliers will offer you the best quality of flowers to the cheapest price.  Also, consider if the sg wholesaler offers free flower delivery every time you need to place new bulk orders. Otherwise, it can be time consuming to always pick the orders up knowing that the shop can be busy attending to customers on certain times of the day.

• Second, make a business plan: There was once a famous adage who said, “If you fail to plan, you plan to fail”, and this is true for all sorts of business, big or small. “Though you might think this is insignificant, but you need to write a business plan for your business. This plan will include details about your business, such as your target market, market analysis, startup costs, operation costs, expected earnings and profit, expansion plans, unique selling points, likely challenges and solutions, and so on. Not only will your business plan guide you through the process of starting your flower delivery business, it will also keep you on track as you try to grow your business with time. In addition, your business plan, if well written, can compel third parties such as investors and lenders to fund your business—if you cannot fund it alone,” wrote an unnamed writer for mytopbusinessideas.com in an article titled How to Start a Flower Delivery Service

• Third, find a good location for your shop: A strategic location should be somewhere where people often pass by. Stores near schools, offices, shopping centers, and food courts are always good for business. It would help if the shop has lovely samples of flower arrangement by the windows to pique people’s interest. However, if you can’t afford rent at the moment, you can setup a home office and create a website where people can order online (or call and text via their mobile phones). Flower delivery in Singapore, anyway, is nothing new, and customers actually prefer shopping online nowadays. Either way, just decide which works best for you at the moment.

• Fourth, hire your own help: If this is quite a big flower shop that you wish to manage, you will need employees, for sure. If you don’t have the skill to create lovely flower arrangements, you would need a trained florist. A store assistant who will man the shop as well as take care of the cashier will also be necessary. Another store assistant may be of help in doing inventories, ordering, and arranging the stocks.  And lastly, a delivery boy who will go door to door to hand out the flower orders to your clients will be important too.